hireRx | Pharmaceutical Marketing: Principles, Environment, and Practice

Pharmaceutical Marketing: Principles, Environment, and Practice by Eugene Mick Kolassa, James Greg PerkinsBruce R Siecker
	List Price: ~~$49.95~~ Our Price: $35.96 (Paperback) Usually ships in 24 hours 10 new, 10 used (from $25.00)
Publisher: Informa HealthCare (3/1/2002) ISBN: 0789015838 Edition: 1 Paperback: 368 pages Dimensions: 8.3 x 5.9 x 1 inches Average Customer Review: based on 5 reviews.

Customer Reviews
NOT a Practical guide.. If you want something to read and apply on your next working day then find something else. This is really so good to get a background and the hype of the area. If you have got long breaks, interested to know the field by reading on holidays then this will make it. Conclusion: The last word in the title is misleading "Practice", I did not find any.

Great insider info in to the world business of pharma I recently opened a wholesale company that sells medicine to pharmacies. I used the book extensivly to make my business plan. I had prevous experience in other businesses but the pharma industry holds unique aspects that are covered very good by the authors of this book.

Ineffective at teaching you how to market pharmaceutical products I found this book to be fairly useless. It provides good definitions to all the key aspects/elements/entities in the pharmaceutical space but there was little practical material. I was looking for a reference about how to put a marketing plan together and what a pharmaceutical plan would look like and did NOT find it in this book. It was also sparse on pharma specific frameworks. It describes Porter's 5 Forces, the three C's and of course the four P's but you can get that in any marketing/strategy book. There must be something better out there that is better suited to pharma.

Pharmaceutical Marketing - Book Review The book covers a comprehensive aspects of marketing in Pahrmaceutical industry and it's a great book for the beginners as well as advanced professionals to learn important aspects in the marketing field. The book has been revised to capture latest developments and I strongly recommend to purchase this book.

Good as introduction to pharmaceutical marketing The book is a good introduction to pharmaceutical marketing that I can recommend. However, it feels too academic (sometime not really applicable in real life). I also lack the forward-looking aspects of the book; for example, how is a business thinking transforming the industry, what major trends are there.